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Interview // Inside The Adidas & Parley For The Oceans Partnership

words, interview & images // Nick DePaula: As adidas looks to continue to affirm itself as a brand for creators, naturally, we’ve seen that take form in many different ways over the last couple of...

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An Inside Look at Kith Miami

Wake up in the morning feeling like P Diddy, Ronnie Fieg has definitely been on his can’t stop, won’t stop steeze in 2016. From collaborations with A Bathing Ape to Kithland at Fashion Week, Kith...

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My Journey Inside the 2016 Russell Bowl with the Miami Hurricanes and adidas...

Player Exclusive sneakers represent a culture built around a team, its players, staff and more importantly the fans. These shoes are rarely ever sold to the public, so when brands like adidas create...

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Exclusive // Inside the PSNY x Air Jordan “We Need Leaders” Pop-Up Shop in SoHo

photos & words // Ray P.: If you head to SoHo in New York City at 330 Hudson street, you’ll run into a the “We Need Leaders” pop-up shop from fashion powerhouse Public School NY and Jordan Brand....

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Inside the Nike OFF-CAMPUS “FLIGHT” & Air Jordan 1 Panel with Spike Lee, Don...

words by: Ray P.  photos by: Jordan Keyser For the first time ever on one stage, the past, present and future of the Air Jordan legacy gathered at Nike OFF-CAMPUS in NYC to discuss the culture around...

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Inside The adidas NYC Xeno UltraBoost Custom Design Party

photos // Jordan Keyser Live in the concrete jungle that is New York City, adidas threw a midnight party to celebrate the first time XENO technology has ever graced the UltraBOOST. Nice Kicks was...

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An Inside Look at Foot Locker’s New LA Flagship Store

Located in the hills of Los Angeles, the new Foot Locker LA Flagship Store on Hollywood & Highland opened its doors this morning to a host of hopefuls already securing wristbands and eyeing...

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The Vans Deconstructed “Inside Out” Pack is Already Selling Out

Even before “The Ten” collaboration with Nike released last year, there were rumors that Chicago-native and now Louis Vuitton designer, Virgil Abloh, was working with Vans. The partnership was never...

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Inside Nike Football’s The Opening Showcase

words, photos & interview by Kevin Kazadi This past weekend, Nice Kicks had the pleasure of joining Nike for the annual The Opening showcase which features many of the nation’s best recruits. Five...

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Inside the Design of the Nike LeBron 16 “Fresh Bred”

Following the release and subsequent sell out of Harlem Fashion Row’s Nike LeBron 16 collaboration this morning, the women’s focused pair quickly set to tone for what will surely be among the most...

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